The General Data Protection Regulation (GDPR) has been in force since 25 May 2018. This is the privacy legislation to better protect the personal data of European citizens. What does that mean to you?
More about....
Your data belongs to you. Period. And to give you more control over your personal data, you can easily manage it by submitting a request to exercise your privacy rights.
You have the right of access. This means you can request an overview of your personal data and what they are used for.
To respect everyone's privacy, we can only provide access to data that concerns you.
You can have your personal data corrected, by exercising your right to rectification. You can also object to or request a restriction of the processing of your personal data. This can only be done in exceptional situations. Details about this can be found in our privacy policy. Do you want to change your general data (e.g. your address or telephone number)? You can only do this by contacting customer service at telephone number 1999.
Deletion of your personal data. This is also known as the right to erasure or 'right to be forgotten'. You must understand that we require some information to provide your services. There are also data we are legally required to retain. So we cannot honour a request to erase such data.
You have the right to have your personal data erased, without undue delay, in the following cases:
We cannot always erase all the requested personal data, for example when
We will provide you with more information about this in our reply if you submit a request for erasure of your data.
Requesting access to or transfer of your data. You can request access to the personal data that you have given us. You can also request that it be transferred to a third party. You will receive the data in a structured, readable format that is easy to transfer. This is the right to portability of your personal data.
You can expressly choose not to receive any more commercial communication from BASE.
If you change your mind in the future and decide that you do want to receive commercial communication from BASE after all, you can...
Have you unsubscribed from all commercial communication, yet you are still receiving newsletters or/and magazines from BASE? Then we have more than one email address on file for you. Unsubscribe via the unsubscribe option at the bottom of these communications.
Everyone has privacy rights and can submit a request. This includes customers and former customers, as well as those who have never been a BASE customer. Only the procedure differs. How, exactly, is explained below.
Note: You can only submit a request for yourself or your minor children.
To exercise your privacy rights (such as requesting what data BASE has from you or wanting to see your data deleted) you can go to My BASE as a customer. If you do not have access to My BASE or are not a customer, we will be happy to help you in in our BASE Shops.
More information about your privacy rights and the formalities for exercising your rights (e.g. verification of your identity) can be found in point 8 of this privacy policy.
You will receive an answer to your request via email or the post within 30 calendar days. We can extend the period by up to an additional 60 calendar days if...
If this applies to your request, you will receive an email or letter about this within the 30 calendar days.
You remain in control of your data, of course. You choose which personal data you share with us for our commercial communications. You can change that choice at any time via My BASE. More information can be found in our privacy policy.
You receive communications about our products and services. You can indicate in My BASE how personalized you want them to be.
Communication about our products and services
You'll only receive general, non-personalized offers and information from us. We use your name, address, email address and products, without creating a data profile.
Personalized communication about our products and services
You'll receive personalized offers and information from us. To make this as relevant as possible for you, we create a data profile.
Personalized communication about our products and services, based on viewing habits and traffic data
You'll receive personalized offers and information from us. To make this as relevant as possible for you, we create a more extensive data profile.
Choose your settings
Your viewing data shows when you watch programmes and for how long. We share this information anonymously, together with the encrypted number of your decoder, with TV channels such as Play Media, VRT and DPG Media. This helps them determine which programmes are popular.
Your data is not used for direct marketing or viewing data. This means you will not receive tailored offers. We only inform you about the BASE products and services you already have.
You can check and change your privacy setting via My BASE. If you change your setting, it may take up to 72 hours before the change takes effect.
BASE has a strict policy concerning our processing of the personal data of minors. If we are aware that you are under 16, for example when you create a personal login, you are automatically opted out of the use of your data for marketing and advertising.
No-one can change this until you are 16 years old. Furthermore, to the extent required by law, BASE will request the prior consent of your parent(s) or guardian.
Read more about cookies and our Cookie Policy in our FAQ 'How to manager your cookie preferences'.
You can always change your cookie preferences via the ‘Cookie preferences’ link in the footer (at the bottom) of the website.
