The General Data Protection Regulation (GDPR) has been in force since 25 May 2018. This is the privacy legislation to better protect the personal data of European citizens. What does that mean to you?
Read more about the general principles of GDPR.
Your data belongs to you. Period. And to give you more control over your personal data, you can easily manage it by submitting a request to exercise your privacy rights.
You have the right of access. This means you can request an overview of your personal data and what they are used for.
To respect everyone's privacy, we can only provide access to data that concerns you.
Deletion of your personal data. This is also known as the right to erasure or 'right to be forgotten'. You must understand that we require some information to provide your services. There are also data we are legally required to retain. So we cannot honour a request to erase such data.
You have the right to have your personal data erased, without undue delay, in the following cases:
We cannot always erase all the requested personal data, for example when
We will provide you with more information about this in our reply if you submit a request for erasure of your data.
Requesting access to or transfer of your data. You can request access to the personal data that you have given us. You can also request that it be transferred to a third party. You will receive the data in a structured, readable format that is easy to transfer. This is the right to portability of your personal data.
You can expressly choose not to receive any more commercial communication from BASE.
If you change your mind in the future and decide that you do want to receive commercial communication from BASE after all, you can...
Have you unsubscribed from all commercial communication, yet you are still receiving newsletters or/and magazines from BASE? Then we have more than one email address on file for you. Unsubscribe via the unsubscribe option at the bottom of these communications.
Everyone has privacy rights and can submit a request. This includes customers and former customers, as well as those who have never been a BASE customer. Only the procedure differs. How, exactly, is explained below.
Note: You can only submit a request for yourself or your minor children.
To exercise your privacy rights (such as requesting what data BASE has from you or wanting to see your data deleted) you can go to your BASE customer zone as a customer. If you do not have a BASE customer zone or are not a customer, we will be happy to help you in in our BASE Shops.
You will receive an answer to your request via email or the post within 30 calendar days. We can extend the period by up to an additional 60 calendar days if...
If this applies to your request, you will receive an email or letter about this within the 30 calendar days.
You naturally retain control over your data. So you choose which personal data you share with us for our commercial purposes. You make this choice by opting in or opting out for personalized advertising via the customer zone.
What does this mean for you?
We also keep you informed when we expand a product, and we help you get the most out of your products. And when a new product is introduced that may interest you? We send you a mail, of course.
What does this mean for you?
We also keep you informed when we expand a product, and we help you get the most out of your products.
You can check and change your privacy setting via the BASE customer zone, a BASE shop or our customer service at telephone number 1999. If you change your setting, it may take up to 72 hours before the change takes effect.
BASE has a strict policy with respect to the processing of minors' personal data. If we know or could know that you are under 16 years of age, for example when you create a personal login, your personal data will always be automatically processed in accordance with the most protective privacy level (‘opt out’). Otherwise, to the extent required by law, BASE will seek the prior consent of your parent(s) or guardian.
So, are you under 16 years of age and we know this or could know this (e.g. by your date of birth at registration)? Then your privacy setting is automatically ‘opt out’. This is the most private level. No one can change this until you turn 16.
You can always change your cookie preferences via the ‘Cookie preferences’ link in the footer (at the bottom) of the website.